Digital transformation emphasizes enhancing customer experience (CX). The use of digital technology can assist in internal business operations, such as helping marketing departments expand the reach of publicity campaigns and communications and streamlining business processes. This results in desired customer perception of the brand that is more intuitive and in place so as to enhance the positive impression and value of the brand. In the current competitive landscape orientated towards customer experience, digital technologies such as extended reality (XR) can accelerate the creation of distinct communications content that can be easily identified with a brand and spread virally through effective marketing strategies.

Customers can harness the power of AR/VR/MR interactions to trigger growing customer interest and stickiness with the brand. MIFLY can help with the swift integration of product and marketing content in websites, apps, or event pages and other mediums. What’s more, MIFLY also provides back-end dashboards to monitor real-time data and disseminate the latest trends.