Dai Phat Foods is well-known in the Vietnamese bakery market. The 2020 Mid-Autumn Festival gift box emphasizes the spirit of "Love and Sharing" and especially launched an AR Mid-Autumn Festival greeting card to encourage gift givers to leave blessings through a virtual message. After the gift recipient scans the card with a mobile device, the Dai Phat Bear with a golden pineapple on his head jumps out from the screen and swings around to wish the recipient well during the Mid-Autumn Festival, creating a pleasant surprise!