“Digital Yongkang GO!” AR Night Market Game & VR Shopping Guide
Industrial Technology Research Institute (ITRI)
In response to the impact of the COVID-19 pandemic on retail stores, Taipei’s Yongkang Shopping District and the Industrial Technology Research Institute have jointly launched an alternative digital marketing program- AR game and VR store guide! For the first AR digital marketing campaign in Taiwan, participants can earn "Yongkang Coins" by experiencing different AR night market games, which can also be converted into cash coupons that can be redeemed in Yongkang Shopping District for purchases! It is hoped this campaign will allow the public to know more about the shopping district and have more online and offline interactions with stores.